About a year ago Eric Qualman produced the now famous video "Social Media Revolution" and about the same time commoncraft produced the video "Social Media in Plain English". Commoncraft's video is now a classic and Eric Qualman not too long ago released an updated version of his original groundbreaking video, the newly entitled Social Media Revolution 2.
To understand the importance of social media and how it works, you must first pay attention to the word "social" in social media. It's ironic that many people fear that social media is limiting or even replacing out human interaction. Let's pay attention to why we don't call it technology media or just plain media or even "advertising." The social component is what has made social media viral and economically important for business growth. From an article dated October 2, 2008 form Ready Write Web, "It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship."
Just as there are rules to advertising, there are rules to advertising using social media; now known as social media marketing. Learn these rules just as you would learn any game strategy to help you succeed and you will do the same in business. Along that same line of thought, you must continually be aware of new strategies and implementations that will help you along the way and to compete in a rapidly changing market with new competitors daily.